Chetan Business School: Kumbh Mela Project – An Immersive Learning Experience
Chetan Business School is thrilled to announce the successful completion of its innovative Kumbh Mela Project, a hands-on learning initiative designed to provide students with practical experience in key management functions such as planning, organizing, decision-making, coordination, and controlling.
What It Is
The Kumbh Mela Project is designed to give students an in-depth understanding of the complexities involved in managing large-scale events. Through this project, students gain valuable insights into teamwork, coordinated efforts, and cross-cultural interactions. It also highlights the global significance of the Kumbh Mela, the world’s largest congregation, organized in India.
Why It Is
The objectives of the Kumbh Mela Project are to:
• Provide hands-on learning experience
• Foster teamwork and collaboration
• Emphasize the importance of coordination and planning
• Encourage student friendships and networking
• Promote cross-cultural learning
• Highlight the significance of the Kumbh Mela
• Integrate students into national mainstream activities
Where It Is
The entire Kumbh township was meticulously recreated within a 23 x 13 ft plot on the college premises.
When It Is
The project was inaugurated on Republic Day, January 26, 2025, and will be open for one week for visitors and students to explore.
For Whom
The project is created by the students, for the students, reflecting the spirit of collaborative learning.
How It Is Done
The inspiration for the Kumbh Mela Project began with a classroom discussion about a newspaper article highlighting the event’s scale and significance. The article was divided into ten broad activities, forming the foundation for the project.
Students were divided into ten groups, each responsible for executing a specific task related to event planning and management.
The concept evolved from theoretical discussions into a real-world prototype and was officially announced as an academic exercise for evaluation. A separate student group was assigned the role of press reporters, documenting the project’s progress.
Under the leadership of student Prajwal, who served as the CEO and task group head, the blueprint of the project was displayed, and students were given creative freedom to work on their assigned tasks using materials of their choice.• January 25: Students prepared the Kumbh township for display.
• January 26: The Kumbh city was formally inaugurated following the flag-hoisting ceremony.
• The press reporter group collected data and presented a final report on January 26.
• After the event, each group submitted written assignments, which were considered for internal assessment marks.
Where It Is
The project showcased key aspects of the Kumbh Mela, reflecting its grand scale at Prayagraj. Some key highlights include:
• Allocated budget: ₹5,500 crore
• Expected visitors in 2025: 40 crore
• Duration: 45 days (January 13 – February 23)
• Total area covered: 4,000 hectares, divided into 25 sectors
• Major infrastructure developments included:
o Tents, ghats, and pontoon bridges
o Temporary roads and streetlights
o Power substations and water supply
o Sanitation facilities and tree plantations
o Murals, shuttle buses, state transport buses, and trains
