AI in Today’s Indian Marketing Field:  – Transforming Strategies with Data-Driven Precision.

In India’s dynamic marketing landscape, Artificial Intelligence (AI) is revolutionizing how businesses connect with consumers, offering unprecedented efficiency and personalization. With the Indian digital advertising market projected to reach ₹51,110 crore by 2025 (Dentsu Digital Report 2024), AI is a game-changer for brands striving to stand out in a competitive market. AI-driven tools are enabling marketers to analyze vast datasets, predict consumer behavior, and optimize campaigns in real time, aligning perfectly with the needs of India’s 900 million internet users (TRAI, 2024).

AI’s impact is evident in personalized marketing, where tools like Zoho CRM and HubSpot use machine learning to segment audiences and deliver tailored content, boosting conversion rates by up to 30% (Forbes, 2023). Indian startups like Zomato leverage AI for hyper-local targeting, analyzing user preferences to recommend restaurants, contributing to a 40% increase in order volumes (Zomato Annual Report, 2024). Additionally, AI-powered chatbots handle 70% of customer queries for e-commerce giants like Flipkart, reducing response times and cutting operational costs by 25% (McKinsey India, 2024). Predictive analytics further empowers brands to forecast trends, with 65% of Indian marketers adopting AI tools for demand forecasting (IAMAI, 2024).

For SMEs, AI levels the playing field, enabling precise ad targeting on platforms like Google Ads, where AI algorithms optimize budgets to achieve 20% higher ROI (Google India, 2024). As India’s marketing ecosystem evolves, AI is not just a tool but a strategic imperative, driving measurable outcomes and scalable growth for businesses nationwide.

By Dr. M.N. Manik, Professor and Dean Academic, Chetan Business School MBA, Hubli